Overview:
In this section, we will be applying material from the course
to the domain of consumer behavior. This will include understanding
the ways in which the consumer cycle works and how consuming situations
create specific consumer behaviors.
Learning Objectives:
Once you complete this chapter you should be able to explain
the underlying social psychological concepts behind advertisements, store
layouts, web stores, and other consumer oriented places. In addition,
you should have a heightened awareness as a consumer about what is
influencing your choices in the marketplace.
There is no audio lecture to accompany
this chapter. As the professor who teaches the course wrote the
chapter, there is not much information beyond that in the chapter that needs
to be covered. Read the chapter and review the slides to make sure you
understand the key points. |
 |
|
