Lesson Overview:
To this point we have studied the ways in which
individuals make decisions about a wide variety of topics. We’ve discussed
attitude change and persuasion. In this lesson, we will extend this to
discuss when and how people behave especially in the presence of others.
Module Overview:
At the completion of this module you should be able to
explain and predict when others will conform or choose not to conform. You
will also learn how information can be a powerful tool in getting other
individuals to conform.
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TO-DO LIST |
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Read:
Baumeister & Bushman
pp. 441-473 |
LECTURE |
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Instructions: Listen to audio lecture while viewing the lecture slides. Audio
requires the FREE Real Player. Print handouts of the slides by clicking on the Print link.
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Audio
Transcript |
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Slides
Print |
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