1. Mullen & Mazzocco, in “Coaches, Drama, and Technology: Mediation of Super Bowl Broadcasts,” center their article on the concept of “mediation.”  Briefly explain what is meant by this concept.

2. Whannel explores the “question of pleasure” in popular culture consumption and seeks to analyze these pleasures more “precisely.”  In doing so, he draws on three separate “elements,” from specific theorists, and adds a fourth sort of integrative element: Hero.  Identify and briefly describe one of the other three.

3. George Ritzer writes about “Cathedrals of Consumption” and says they must be “reenchanted” to attract customers. In the chapter you read, he “examines some of the ways in which reenchantment occurs” and identifies one concept as “key.” The concept is defined briefly as, “a dramatic public display.”  What is this concept?

Also, give an example, from the chapter, of “simulated people” and briefly explain what it means that they are simulated.

                Concept: _____________________

                Simulated people example: