Lecture: Television and Politics

 

Media are essential to politics

Increasing importance of TV has several effects

 

Primaries:

Nominating Conventions:

• Advertising platforms for the parties

Campaign Spending:

• Expense of TV time makes money increasingly important

Campaign Staff:

Most important staff

• Public opinion polling expert
• Media consultant

Content of Advertising:

• Sound bites
• Negative advertising

News Coverage:

• Sound bites
• Horse race and campaign strategies are featured
• Agenda setting