READINGS:
CORE 114 - §§
02 & 04
Fall 2008
Sequential Chronology of Topics and
Assigned Readings
(Note: these are subject to change)
I. Foundations for Media Literacy: Interpretation & Context
Timeline of Media Development (Password Required)
Ewen: Channels of Desire, Prologue: In the Shadow of the Image (Password Required)
Lecture: The Need for Media Literacy
Shenk: Data Smog, Chapter 1 - excerpts (Password Required)
Mills: The Power Elite, The Higher Circles (Password Required)
Hinkley: What is a Corporation?
Turner: My Beef With Big Media
MediaChannel: Media Ownership Chart (pdf file)
Lecture: The Elements of Media LiteracyII. Interpreting Media Content
A. Entertainment
Lecture: Entertainment - Functions and Distortions
Landau: "The Film Industry - Business and Ideology" (Password Required)
B. News
Lecture: The Construction of News
Barstow: Behind TV Analysts (Password Required)
Stauber: Toxic Sludge is Good for You, VNRs (Password Required)
CJR: Canned News
Postman: Amusing Ourselves to Death, "Now. . . .This" (Password Required)
"Live" with TAE: Bernard Goldberg
NPR Ombudsman: PEW Study - Journalist and Liberal Bias (Password Required)
C. Commercial Propaganda: Advertising and Public Relations
Lecture: Advertising
Twitchell: Adcult USA: The Triumph of Advertising in American Culture pp. 92-3
CBS: New 'Stealth' TV Ads Assailed
Moynihan: A Disease for Every Pill
Rowe: Drug Ads Sell a Problem, Not a Solution (Password Required)
Berger: Sexuality and Advertising (Password Required)
NPR: Freud's Nephew and the Origins of Public Relations (audio file)
Stauber: Smokers' Hacks (Password Required)
Klein: No Logo, Chapter 12 - Culture Jamming (Password Required)
D. Social and Political Propaganda - to be covered in Core 164Miscellaneous