READINGS:
CORE 114 - §§
02 & 04
Fall 2010
Sequential Chronology of Topics and
Assigned Readings
(Note: these are subject to change)
I. Foundations for Media Literacy: Interpretation & Context
Timeline of Media Development (Password Required)
Ewen: Channels of Desire, Prologue: In the Shadow of the Image (Password Required)
Lecture: The Need for Media Literacy
Shenk: Data Smog, Chapter 1 - excerpts (Password Required)
Mills: The Power Elite, The Higher Circles (Password Required)
FAIR: Interlocking Directorates
Hinkley: What is a Corporation?
Turner: My Beef With Big Media
MediaChannel: Media Ownership Chart (pdf file)
Lecture: The Elements of Media LiteracyII. Interpreting Media Content
A. Entertainment
Lecture: Entertainment - Functions and Distortions
Landau: "The Film Industry - Business and Ideology" (Password Required)
MEF: Behind the Screens (video transcript)
B. News
Lecture: The Construction of News
Jefferson - On the Misreporting of the Press
Greenwald - GE's Silencing of Olbermann (Password Required)
Hedges: The Creed of Objectivity Killed the News (Password Required)
Robert Fisk Interview (transcript)
Postman: Amusing Ourselves to Death, "Now. . . .This" (Password Required)
NPR Ombudsman: PEW Study - Journalist and Liberal Bias (Password Required)
"Live" with TAE: Bernard Goldberg
Hollar: Tea Party vs. U.S. Social Forum
Jacobs: The Right-Wing Op-Ed Insurgency (Password Required)
C. Commercial Propaganda: Advertising and Public Relations
Leonard: The Story of Stuff or stream from YouTube
Lecture: Advertising
Twitchell: Adcult USA: The Triumph of Advertising in American Culture
The Ad & the Ego (video transcript)
CBS: New 'Stealth' TV Ads Assailed
Rowe: Drug Ads Sell a Problem, Not a Solution (Password Required)
Big Bucks, Big Pharma (video transcript)
Berger: Sexuality and Advertising (Password Required)
Consuming Kids (video transcript)
Lecture: Public Relations & Advertising
NPR: Freud's Nephew and the Origins of Public Relations (audio file)
Stauber: Smokers' Hacks (Password Required)
Toxic Sludge is Good for You (video transcript)
Klein: No Logo, Chapter 12 - Culture Jamming (Password Required)
No Logo (video transcript)
D. Political Propaganda
1. Non-governmental: Politicians & Public Policy
Rushkoff: The Persuaders (video transcript) (Password Required)
Rushkoff: The Persuaders (streaming video)
Presidential Campaign Commercials (1952-2008)
2. Governmental - to be covered in Core 164E. Social Propaganda
Lecture: Social Propaganda
The Ad CouncilMiscellaneous