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Courses required by all School of Journalism
and Mass Media majors
Things you
should know about JAMM degrees:
1. You may not double major or
major and minor in JAMM; however, you are encouraged to major
in one JAMM degree and declare a second degree in a different
department. If you are a JAMM
major and wish to declare a minor, it also needs to be from a
different department.
Our accrediting body, the Accrediting
Council for Journalism and Mass Communications (ACEJMC) limits
students to no more than 48 credits in journalism and media courses.
The remaining 80 credits must be earned outside of JAMM, and
65 of those must be in the liberal arts and sciences.
Because our majors require at least 42 credits and our minors soon
will require 21 credits, it would be impossible to earn both a major
and minor within JAMM without exceeding the 48-credit ceiling.
However, all of our degrees require 9 credits of JAMM
electives. That means, theoretically, that as an advertising major,
you could take three public relations courses (9 credits) and
acquire valuable PR skills without exceeding the limit. However, you
will need a 21-credit minor or emphasis area outside of JAMM in a
field of interest to you in order to graduate. |
2. Courses
must be taken in sequence and all courses are not offered every semester.
3. It is not
possible to complete any JAMM sequence in one year.
4. JAMM 100
and 121 are offered every semester. They are also programmed prerequisites for
all
JAMM classes. You will need to complete these two classes before taking other JAMM classes.
5. To register for Internship, Practicum or
Directed Study, you must first fill out forms and receive
department approval.
6.
A minimum cumulative university grade-point average of 2.50 is required for a
JAMM degree.
Look for the
 next to the degree
title for a checksheet .pdf to download
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JAMM Core
These classes are required for all
JAMM majors
Comm 101
Fundamentals of Public Speaking (2 cr.)
JAMM 100 Media and Society (3 cr)
JAMM 121 Media Writing (3 cr)
JAMM 341 Mass Media Ethics (3 cr)
JAMM 448 Law of Mass Media (3 cr)
Two of the following
concept courses:
JAMM 340 Cultural Diversity and the Media (3 cr)
JAMM 377 Documentary (3 cr)
JAMM 378 American Television Genres (3 cr)
JAMM
379 Hollywood Portrayals of Journalists (3 cr)
JAMM 440
Critical Issues in Mass Media (3 cr)
JAMM 443 Media Management and Economics (3 cr)
JAMM 444 Mass Media and Public Opinion (3 cr)
JAMM 445 History of Mass Media (3 cr)
JAMM
465 Political Advertising (3 cr)
JAMM 490 Global Media (3 cr)
Plus 9 elective JAMM credits (3 credits of 300- or 400-level classes)
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 JOURNALISM B.A. OR B.S.
2005 catalog
2006 catalog
2007 catalog
2008 catalog
Required course work
includes the university requirements, the School of JAMM core,
plus the following:
JAMM 225 Reporting (3 cr)
Plus twelve credits from this list:
JAMM 322 Broadcast News (3 cr)
JAMM 324 News Editing and Production
(3 cr)
JAMM 325 Publications Editing (3 cr)
JAMM 420 Public Radio Journalism (3 cr)
JAMM 422 Advanced Broadcast News (3 cr)
JAMM 425 Feature Article Writing (3 cr)
JAMM 427 Public Affairs Reporting (3 cr)
JAMM 428 Environmental Journalism (3 cr)
Journalism majors are encouraged to pursue their studies
across media, including print, broadcast and online. |
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 PUBLIC RELATIONS
B.A. OR B.S.
2005 catalog
2006 catalog
2007 catalog
2008 catalog
Required course work
includes the university requirements, the School of JAMM core,
plus the following:
JAMM 225 Reporting
JAMM 252 Principles of Public
Relations (3 cr)
JAMM 350 Public Relations Writing and
Production (3 cr)
JAMM 452 Public Relations Campaign
Design (3 cr)
JAMM 458 Public Relations Case Studies
and Issues Management
(3 cr) |
What is PR?
Public Relations is the management function that establishes and
maintains mutually beneficial relationships between an organization and
the publics on whom its success or failure depends.
Public Relations is a profession
deeply involved with developing written materials (news releases,
newsletters, brochures, etc.) to be used for an organization’s various
publics. It also involves understanding and working with the news media
to both promote and protect the client; analyzing and interpreting
public opinion; counseling management on policy decisions; researching
planning and implementing programs; plus managing the people and
resources needed to carry out the PR function.
PR is frequently confused with
marketing (identifying human needs and wants then offering products to
satisfy those needs and wants) and advertising (controlled information
placed in the news media by identified sponsors who pay for the time or
space). It is neither. |
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 RADIO/TV/DIGITAL MEDIA PRODUCTION B.A. OR B.S.
2005 catalog
2006 catalog
2007 catalog
2008 catalog
Required course work
includes the university requirements , the School of JAMM core,
plus the following:
JAMM 270 Principles of Radio and Television (3 cr, required
prereq for 275)
JAMM 275 Introduction to Video/Television and Digital Media
Production (3 cr)
Plus nine credits from this list:
JAMM 280 Lighting (3 cr)
JAMM 322 Broadcast News (3 cr)
JAMM 370 Digital Audio Production (3 cr)
JAMM 375 Broadcast Television and Studio Program Production
(3 cr)
JAMM 376 Digital Animation in Mass Media (3 cr)
JAMM 377 Documentary (3 cr)
JAMM 378 American Television Genres (3 cr)
JAMM 420 Public Radio Journalism (3 cr)
JAMM 422 Advanced Broadcast News (3 cr)
JAMM 475 Digital Media Thesis Production (3 cr)
JAMM 478
Broadcast/Television/Web Programming (3 cr) |
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Candidates
for the B.S. degree are required to complete an academic minor or area of
emphasis of at least 18 credits outside the School of Journalism and Mass Media.
The emphasis area must be approved by the student's academic advisor.
A minimum
cumulative university grade-point average of 2.50 is required of students in
order to graduate with a degree from the School of Journalism and Mass Media.
All students must have completed a minimum of 58 credits to enroll in any
upper-division course (numbered 300 or above) offered by the School.
Registration preference in all courses is given to School of Journalism and Mass
Media majors.
 A student
who graduates with a major in the School of Journalism and Mass Media must
complete a minimum of 128 credits of which a maximum of 12 credits can come from
experiential courses. JAMM experiential courses are JAMM 401 Practicum, JAMM 498 Internship
and JAMM 499 Directed
Study. Students can receive no more than 6 credit hours for
internship experience. Students can repeat JAMM 498 one time, but the
second internship must be directly supervised by a member of the School of
Journalism and Mass Media faculty. Students must obtain approval from the
School of Journalism and Mass Media to apply internship credit toward a degree
from the School.
Majors cannot apply more than 42 hours of courses in Journalism and Mass Media toward the 128-credit
degree requirement and are required to take no fewer than 65 hours in the
liberal arts and sciences.
A student may not double major in the School of
Journalism and Mass Media.
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ADVERTISING B.A. OR B.S.