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___ LETTERS > JOURNALISM & MASS MEDIA > JAMM Majors & Minors

Welcome to the JAMM Web site!

School of Journalism and Mass Media
208-885-6458 - 347 Administration Bldg. - PO Box 443178 - Moscow ID 83844-3178 - jamm @ uidaho.edu

ADVERTISING - JOURNALISM - PUBLIC RELATIONS - RADIO·TV·DIGITAL MEDIA PRODUCTION


 

 208-885-6458 (main office)
 208-885-6450 (fax)
 Administration Building
 Room 347
 PO Box 443178
 Moscow ID 83844-3178
 
jamm@uidaho.edu

 Web Wizard: Karin Clifford
 
karinc@uidaho.edu
 208-885-6458

 

 

School of Journalism and Mass Media Undergraducate Degree Requirements
JAMM minor requirements can be found further down on this page.

Courses required by all School of Journalism and Mass Media majors

Things you should know about JAMM degrees:

1. You may not double major or major and minor in JAMM; however, you are encouraged to major
    in one JAMM degree and declare a second degree in a different department. If you are a JAMM
    major and wish to declare a minor, it also needs to be from a different department.

Our accrediting body, the Accrediting Council for Journalism and Mass Communications (ACEJMC) limits students to no more than 48 credits in journalism and media courses. The remaining 80 credits must be earned outside of JAMM, and 65 of those must be in the liberal arts and sciences.

Because our majors require at least 42 credits and our minors soon will require 21 credits, it would be impossible to earn both a major and minor within JAMM without exceeding the 48-credit ceiling.

However, all of our degrees require 9 credits of JAMM electives. That means, theoretically, that as an advertising major, you could take three public relations courses (9 credits) and acquire valuable PR skills without exceeding the limit. However, you will need a 21-credit minor or emphasis area outside of JAMM in a field of interest to you in order to graduate.

2. Courses must be taken in sequence and all courses are not offered every semester.
3. It is not possible to complete any JAMM sequence in one year.
4. JAMM 100 and 121 are offered every semester. They are also programmed prerequisites for all
    JAMM classes. You will need to complete these two classes before taking other JAMM classes.   
5. To register for Internship, Practicum or Directed Study, you must first fill out forms and receive
    department approval.
6. A minimum cumulative university grade-point average of 2.50 is required for a JAMM degree.

Look for the PDF Doc next to the degree title for a checksheet .pdf to download         

 

JAMM Core
These classes are required for all JAMM majors


               Comm 101 Fundamentals of Public Speaking (2 cr.)
            JAMM 100 Media and Society (3 cr)
               JAMM 121 Media Writing  (3 cr)

               JAMM 341 Mass Media Ethics (3 cr)
               JAMM 448 Law of Mass Media (3 cr)
               Two of the following concept courses:
                   JAMM 340 Cultural Diversity and the Media (3 cr)
                   JAMM 377 Documentary (3 cr)
                   JAMM 378 American Television Genres (3 cr)
                   JAMM 379 Hollywood Portrayals of Journalists (3 cr)
                   JAMM 440 Critical Issues in Mass Media (3 cr)
                   JAMM 443 Media Management and Economics (3 cr)
                   JAMM 444 Mass Media and Public Opinion (3 cr)
                   JAMM 445 History of Mass Media (3 cr)
                   JAMM 465 Political Advertising (3 cr)
                   JAMM 490 Global Media (3 cr)
            Plus 9 elective JAMM credits (3 credits of 300- or 400-level classes)

 

 

 
   
ADVERTISING B.A. OR B.S.
PDF Doc 2005 catalog     PDF Doc 2006 catalog     PDF Doc 2007 catalog    PDF Doc 2008 catalog
PDF Doc 2009 catalog

Required course work includes the university requirements, the School of JAMM core,
plus the following:
    JAMM 265 Principles of Advertising (3 cr)
    JAMM 361 Advertising Creativity (3 cr)
    JAMM 364 Advertising Media Planning (3 cr)
    JAMM 466 Advertising Campaign Strategy (3 cr)
                                       JAMM 468 The Advertising Agency (3 cr)
Advertising majors are encouraged to apply for Advertising Competition Team, JAMM 469.

What is Advertising?
Advertising is creating, selling, scheduling or producing paid-for mass media messages that sell products or services.  Advertising is “salesmanship” in the media.

   
 
 
JOURNALISM B.A. OR B.S.
PDF Doc 2005 catalog     PDF Doc 2006 catalog     PDF Doc 2007 catalog     PDF Doc 2008 catalog
PDF Doc 2009 catalog

Required course work includes the university requirements, the School of JAMM core,
plus the following:
    JAMM 225 Reporting (3 cr)
    Plus twelve credits from this list:
        JAMM 322 Broadcast News (3 cr)
        JAMM 324 News Editing and Production (3 cr)
        JAMM 325 Publications Editing (3 cr)
        JAMM 420 Public Radio Journalism (3 cr)
        JAMM 422 Advanced Broadcast News (3 cr)
        JAMM 425 Feature Article Writing (3 cr)
        JAMM 427 Public Affairs Reporting (3 cr)
 
       JAMM 428 Environmental Journalism (3 cr)
Journalism majors are encouraged to pursue their studies across media, including print, broadcast and online.
   
 
 
PUBLIC RELATIONS
B.A. OR B.S.

PDF Doc 2005 catalog
PDF Doc 2006 catalog
                     PDF Doc 2007 catalog
 PDF Doc 2008 catalog
 PDF Doc 2009 catalog

Required course work includes the university requirements, the School of JAMM core,
plus the following:
    JAMM 225 Reporting
    JAMM 252 Principles of Public
Relations (3 cr)
    JAMM 350 Public Relations Writing and
                           Production (3 cr)
    JAMM 452 Public Relations Campaign
                           Design (3 cr)
    JAMM 458 Public Relations Case Studies
                           and Issues Management (3 cr)
What is PR?
Public Relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends.

Public Relations is a profession deeply involved with developing written materials (news releases, newsletters, brochures, etc.) to be used for an organization’s various publics. It also involves understanding and working with the news media to both promote and protect the client; analyzing and interpreting public opinion; counseling management on policy decisions; researching planning and implementing programs; plus managing the people and resources needed to carry out the PR function.

PR is frequently confused with marketing (identifying human needs and wants then offering products to satisfy those needs and wants) and advertising (controlled information placed in the news media by identified sponsors who pay for the time or space). It is neither.
   
   
   
RADIO/TV/DIGITAL MEDIA PRODUCTION B.A. OR B.S.
New title for 2009:
BROADCASTING AND DIGITAL MEDIA

PDF Doc 2005 catalog     PDF Doc 2006 catalog     PDF Doc 2007 catalog     PDF Doc 2008 catalog     PDF Doc 2009 catalog

Required course work includes the university requirements , the School of JAMM core,
             
plus the following:
                 JAMM 270 Principles of Radio and Television (3 cr, required prereq for 275)
                 JAMM 275 Introduction to Digital Media Production (3 cr)
                 Plus nine credits from this list:
                    JAMM 280 Lighting (3 cr)
                    JAMM 322 Broadcast News (3 cr)
                    JAMM 370 Digital Audio Production (3 cr)
                    JAMM 375 Broadcast Television and Studio Program Production (3 cr)
                    JAMM 376 Digital Animation in Mass Media (3 cr)
                    JAMM 377 Documentary (3 cr)
                    JAMM 378 American Television Genres (3 cr)
                    JAMM 420 Public Radio Journalism (3 cr)
                    JAMM 422 Advanced Broadcast News (3 cr)
                    JAMM 475 Digital Media Thesis Production (3 cr)
                    JAMM 478 Broadcast/Television/Web Programming (3 cr)
What is Broadcasting and Digital Media?
The Broadcasting and Digital Media degree focuses on the history, theory, performance, and production of media, including radio, television, film and emerging technologies. Our students have hands-on learning opportunities in a state-of-the-art high definition television studio and our digital video and audio edit bays. Students edit video using Final Cut Pro, edit audio using Pro Tools, and write their scripts using Final Draft – all  industry standard software. Our graduates have gone on to successful careers in digital media production, news and sports broadcasting, and documentary filmmaking, just to name a few.


 

Candidates for the B.S. degree are required to complete an academic minor or area of emphasis of at least 18 credits outside the School of Journalism and Mass Media. The emphasis area must be approved by the student's academic advisor.

A minimum cumulative university grade-point average of 2.50 is required of students in order to graduate with a degree from the School of Journalism and Mass Media. All students must have completed a minimum of 58 credits to enroll in any upper-division course (numbered 300 or above) offered by the School.  Registration preference in all courses is given to School of Journalism and Mass Media majors.

A student who graduates with a major in the School of Journalism and Mass Media must complete a minimum of 128 credits of which a maximum of 12 credits can come from experiential courses. JAMM experiential courses are JAMM 401 Practicum, JAMM 498 Internship and JAMM 499 Directed Study.  Students can receive no more than 6 credit hours for internship experience. Students can repeat JAMM 498 one time, but the second internship must be directly supervised by a member of the School of Journalism and Mass Media faculty.  Students must obtain approval from the School of Journalism and Mass Media to apply internship credit toward a degree from the School.

Majors cannot apply more than 42 hours of courses in Journalism and Mass Media toward the 128-credit degree requirement and are required to take no fewer than 65 hours in the liberal arts and sciences.

A student may not double major in the School of Journalism and Mass Media.

JAMM MINORS
Courses required by all School of Journalism and Mass Media minors

Things you should know about JAMM degrees:

1. You may not enroll in two (double) JAMM majors; however, you
   are encouraged to major in one JAMM degree and declare a second
   major in a different department. If you are a JAMM major and
   wish to declare a minor, it also needs to be from a different
   department.
2. You can double minor in JAMM.
3. Courses have to be taken in sequence and all courses are not
   offered every semester.
4. It is not possible to complete any JAMM sequence in one year.
5. JAMM 100 and 121 is offered every semester, including summer
   session. They are also programmed prerequisite classes for all
   JAMM classes. You will need to complete these two classes before
   taking other JAMM classes.
6. To register for Internship, Practicum or Directed Study, you must
   first fill out forms and receive department approval.
7. A minimum cumulative university grade-point average of 2.50 is
   required for a JAMM degree.

Look for the PDF Doc next to the degree title for a checksheet .pdf to download  

ADVERTISING MINOR
   PDF Doc2005    PDF Doc2006-2007    PDF Doc2008    PDF Doc2009

    *JAMM 100 Media and Society (3 cr)
   
*JAMM 121 Media Writing  (3 cr)
         *100 & 121 are programmed prerequisite classes for all JAMM classes.
          You need to earn a C or better in JAMM 121.

    Plus specific courses listed on the minor check sheet .pdf

JOURNALISM MINOR
   PDF Doc2005    PDF Doc2006-2007    PDF Doc2008    PDF Doc2009

    *JAMM 100 Media and Society (3 cr)
   
*JAMM 121 Media Writing  (3 cr)
         *100 & 121 are programmed prerequisite classes for all JAMM classes
    Plus specific courses listed on the minor check sheet .pdf

PUBLIC RELATIONS MINOR
   PDF Doc2005    PDF Doc2006-2007    PDF Doc2008    PDF Doc2009

    *JAMM 100 Media and Society (3 cr)
   
*JAMM 121 Media Writing  (3 cr)
         *100 & 121 are programmed prerequisite classes for all JAMM classes
    Plus specific courses listed on the minor check sheet .pdf

RADIO/TV/DIGITAL MEDIA PRODUCTION MINOR
   PDF Doc2005    PDF Doc2006-2007     PDF Doc2008    PDF Doc2009

    *JAMM 100 Media and Society (3 cr)
   
*JAMM 121 Media Writing  (3 cr)
         *100 & 121 are programmed prerequisite classes for all JAMM classes
    Plus specific courses listed on the minor check sheet .pdf

 


For additional information contact the College of Letters, Arts and Social Sciences at 208-885-6426 or class@uidaho.edu.

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