Note: The successful completion of JAMM 100 and 121 with a grade of C or
better is required
for enrollment in upper-division JAMM courses; exceptions by permission.
Course descriptions reflect what is printed in the 2009 catalog.
Pictured
at right: Kimberly Hirai, recipient of a 2008 UI Alumni Award for Excellence.
JAMM 100 Media and Society (3 cr). Overview of mass
media: history and structure of media organizations; the political,
economic and social context of media; legal and ethical considerations; media
literacy; cultural approaches to mass media research.
JAMM 121 Media Writing (3 cr). Basic principles of writing for print, broadcast and online media; skills in
identifying and evaluating credible information. Two 2-hr lecture/labs a wk. Prereq: English 102 and ability to type.
JAMM 100 and 121 are programmed
prerequisite classes for all JAMM classes.
JAMM 225 Reporting (3 cr).
Writing news for print, broadcast and online media. Introduction to newsroom
structures and processes, news judgment and decision making. Two 2-hour
lectures/labs per week. Prereq: JAMM 100 and JAMM 121.
JAMM 252 Principles of Public Relations
(3 cr). Overview of public relations: principles, strategies and
practices. Writing projects address basis requirements of public relations
professionals. Prereq: JAMM 100 and JAMM 121.
JAMM 265 Principles of Advertising
(3 cr). Overview of the role of advertising in American society.
Critically explores the socioeconomic growth and impact of consumer culture on
American life. Prereq: JAMM 100 and JAMM 121.
JAMM 270 Principles of Radio and Television
(3 cr). Basic
writing principles in audio, video, and online formats. Introduction to
commercials, news and sports, talk shows, music, variety, and comedy programs;
educational, corporate, and children’s programs; emphasis on narrative and
non-narrative storytelling, criticism and revision. Prereq: JAMM 100 and JAMM
121.
JAMM 275 Introduction to
Digital Media Production (3 cr).
Introduction to art and craft of various broadcast media-related production
environments. Emphasis on aesthetics of audio and video production: writing,
producing, directing, sound recording, lighting, camera work, editing and
mixing. Work with both analog and digital equipment for field and studio
assignments. Hands-on experience emphasized. Prereq: JAMM 270 or instructor
permission.
JAMM 299 Directed Study (cr arr). Prereq:
permission.
JAMM 322 Broadcast News (3 cr). News reporting for
radio, television and the internet, emphasizing writing, editing, producing, and
on-air performance skills; analysis of broadcast news practices. Prereq: JAMM
225, 270 or permission.
JAMM 324 News Editing and Production
(3 cr). News selection, evaluation, editing, display, pagination and
design for print and online media. Prereq: JAMM 121 and 225 or permission. Two
2-hour lectures/labs per week. Spring only.
JAMM 325 Publications Editing
(3 cr). Introduction to the
development, management, editing, design and distribution of print and web
publications; focuses on periodicals, such as magazines and student-originated
projects.
JAMM 340 Cultural Diversity and the Media
(3 cr). An examination of media studies scholarship related to aging,
class, disabilities, gender, race and sexual orientation.
JAMM 341
Mass Media
Ethics
(3 cr). A critical examination of ethical issues confronting
journalists and other media practitioners. Includes moral analysis, argument and
decision-making by media organizations. Case studies drawn from journalism,
broadcasting, advertising, public relations and digital media.
JAMM 350 Public Relations Writing and Production (3 cr).
Public relations writing, publication and design processes for print, broadcast
and online media. Prereq: JAMM 225 and 252. Two 2-hour lectures/labs per week.
JAMM 361 Advertising Creativity
(3 cr). Advertising
creative process in print, broadcast and online media, including copywriting and
production processes and techniques. Recommended preparation: ART 110. Prereq: JAMM 265.
JAMM 364 Advertising Media Planning (3 cr) (C). Advertising media planning for broadcast, print and online media; includes
interpretation of ratings and market data, media strategies and concepts, and
specific buying process in each advertising medium. Prereq: JAMM 265.
JAMM 370 Digital Audio Production
(3 cr). Audio
production principles and techniques, with an emphasis on sound design, writing
and announcing skills; digital technologies for radio, television, internet, and
music recording. Prereq: JAMM 270 or permission.
JAMM 371 Broadcast Announcing (3 cr). Principles of
effective and responsible on-air media, including voice analysis and
improvement; pronunciation and articulation; audio and video performance. Prereq: JAMM 270
or permission.
JAMM 375 Broadcast Television and Studio Program Production
(3 cr). Development and breakdown of broadcast television and series
proposals. Live studio production of news and television magazine formatted
programming aired on cable channel UITV-8. Studio/field production, writing,
producing, directing, and editing of story feature packages primarily on digital
based equipment. Perform all aspects of studio operation and techniques. Prereq: JAMM 275.
JAMM 376 Digital Animation in Mass Media
(3 cr). Creation
and animation of both video and graphics in the digital realm for television,
film, and interactive multi-media. Production fundamentals through individual
projects will be emphasized as a means to help stimulate viewer attention and to
improve the processing of information and content. Prereq: JAMM 275.
JAMM 377 Documentary (3 cr). Theoretical examination of
the documentary in the mass media; development and evolution of nonfiction
film, television, radio; documentary style and form; documentary's power to
communicate; issues raised by documentary.
JAMM 378 American Television Genres
(3 cr). Historic
development of dominant television genres, discussion of characteristics unique
to each genre; examination of the cultural context of television programming.
JAMM 379
(new for summer 2008) Hollywood
Portrayals of Journalists (3 cr). This course addresses the evolving
relationship between the American people and their media. It examines the
conflicting images of journalists in movies and television and discusses the
influence of these images on the American public's perception of news gatherers
in the 20th and 21st centuries.
JAMM 400 (s) Seminar (cr arr). Prereq: permission.
JAMM 401 (s) Practicum (1 cr, max 6). Graded P/F. Prereq: permission.
JAMM 403 (s) Workshop (cr arr). May be graded P/F. Prereq: permission.
JAMM 404 (s) Special Topics (cr arr). Prereq: permission.
JAMM 420 Public Radio Journalism
(3 cr). History and
development of news in public radio style; writing and production of news documentaries, features, and enterprise stories; use of advanced audio
production techniques in story telling. Recommended preparation: JAMM 322 and
370. Prereq: JAMM 225, 270 or permission.
JAMM 422 Advanced Broadcast News (3 cr). Advanced news
reporting for radio, television and the internet, emphasizing writing, editing,
producing, and on-air performance skills; analysis of broadcast news judgments
and decision making. Prereq: JAMM 322.
JAMM 425 Feature Article Writing
(3 cr). Writing human
interest stories, editorials, reviews, and columns. Prereq: JAMM 121 or
permission.
JAMM 426 Narrative Journalism
(3 cr). Tradition and conceptual foundations of narrative journalism, with
emphasis on structure, storytelling, style and narrative voice. Students will be
expected to write several enterprise stories suitable for publication. Prereq:
JAMM 121 or permission.
JAMM 427 Public Affairs Reporting
(3 cr). Problems and
practice in reporting the courts, government, politics, other public issues. Prereq: JAMM 225
or permission.
JAMM 428 Environmental Journalism (3 cr). Reporting on
natural resources issues and the environment. Prereq: JAMM 225 or
permission.
JAMM 440 Critical Issues in Mass Media
(3 cr) Examination of critical approaches to the study of mass media,
including interdisciplinary interpretations of media forms and content.
Addresses how new media technologies are changing how media users acquire,
distribute and use information. Analyzes media impact on American culture from a
variety of critical perspectives.
JAMM 443 Media Management and Economics
(3 cr). Management principles as they apply to mass media; emphasis on personnel
management, budgeting, programming, sales, marketing and promotion, legal
constraints, new technologies, and strategic planning; study of media ownership.
JAMM 444 Mass Media and Public Opinion (3 cr). Role of
media in the formation of public opinion; overview of survey methodology
and interpretation.
JAMM 445 History of Mass Media
(3 cr).
This course develops core historical understanding of significant social,
political, economic and technological developments in the mass media. It focuses
primarily on developments and trends in the United States between 1900 and the
present. Topics include the media as independent witnesses to human events, the
role of audiences, contributions made by underrepresented groups and the
importance of a free press to democracy.
JAMM 448
Law of Mass
Media
(3 cr). An examination of the legal framework governing the
gathering, preparation and dissemination of information, advertising and
entertainment in the United States and globally. Topics include First Amendment,
defamation, invasion of privacy, intellectual property, copyright, access to
governmental proceedings and records and regulation of broadcasting, satellite
and cable television.
JAMM 449 Media Criticism (3 cr). Examination of critical
approaches to the study of mass media, including interdisciplinary
interpretations of media and culture.
JAMM 452 Public Relations Campaign Design
(3 cr). Examination of public relations programs; practice in developing and executing
campaigns with emphasis on problem/issue identification, design of campaign
elements, presentations skills and equipment. Prereq: JAMM 350.
JAMM 458 Public Relations Case Studies and Issues Management
(3 cr). Examination of actual and created public relations case studies;
reasons for their success or failure examined and evaluated. Prereq: JAMM 252.
JAMM 465
Political
Advertising
(3 cr). Using presidential and congressional campaigns as
the foundation, this course will examine how political organizations and
politicians use marketing, advertising and public relations principles,
strategies and media tactics to reinforce, change or justify public perceptions
to gain public support, votes, money or credibility. Recommended preparation:
JAMM 265.
JAMM 466 Advertising Campaign Strategy
(3 cr). Advanced
advertising strategies in creative approaches and media usage; current ad
campaigns and development of a complete advertising campaign for a client.
Prereq: JAMM 265, 361 and 364.
JAMM 468 The Advertising Agency (3 cr). Functioning of an
advertising agency, including management, accounting, creative and media buying
systems, government regulation, account management, and creative strategies in
the marketplace. Field trips. Recommended preparation: JAMM 466.
JAMM 469 Advertising Competition Team (3 cr).
This course provides students with an opportunity to participate in the
annual National Student Advertising Competition (NSAC) sponsored by the American
Advertising Federation, as well as other student competitions in advertising or
integrated marketing communication. Prereq: Junior or senior standing and permission.
JAMM 475 Digital Media Thesis
Production (3 cr). Thesis production and program content development for
television, documentary, and narrative cinema. Combines advanced techniques,
aesthetics, and craft of the overall broadcast production disciplines. Projects
will be produced primarily within the digital environment. Final thesis work
will be showcased at annual digital media festival. Prereq: Senior standing and
permission.
JAMM 478 Broadcast/Television/Web Programming (3 cr). Program
development, theory, and scheduling, with emphasis on the regulations and
strategies involved in radio, television, cable, and web programming at both the
national and local levels. Prereq: JAMM 270.
JAMM 490 Global Media (3 cr). Technologies and concepts
of international media; models of international content flow;
cross-cultural mass media
JAMM 498 (s) Internship (0-3 cr, max 6). Supervised
experience in professional media organization. Graded P/F. Prereq: perm of
director, School of Journalism and Mass Media.
JAMM 499 (s) Directed Study (cr arr., max 6). Prereq: permission.
