The University of Idaho
School of Journalism and Mass Media (JAMM) combines
hands-on professional programs with a liberal arts approach to the study of
mass media. It offers bachelor’s degrees in four areas: journalism,
radio-TV-digital media production, advertising and public relations. The curriculum is
based on a premise that journalists, radio and TV broadcasters, public relations
professionals and advertising executives should be broadly educated. Accordingly, students must take at least 80 of the 128 credits needed for
graduation outside the School.
Students with JAMM degrees pursue careers with advertising agencies, radio
and television stations and networks, film and video production companies,
cable and satellite operations, newspapers and other print and online media,
public relations firms, and as media specialists in non-profit agencies,
private corporations and within the government. Graduates also pursue
advanced degrees.
The School of Journalism and
Mass Media provides theoretical and professional preparation in mass
media fields and also functions as an academic unit of the College
of Letters, Arts, and Social Sciences to provide media courses to students
in other fields of study and university general education core courses.
The School offers B.A. and
B.S. degrees in Advertising, Journalism, Public Relations, and
Radio/TV/Digital Media Production. All of the programs provide students with
preparation for careers and graduate study.
Students seeking the B.A.
degree are required to have a demonstrable proficiency in a foreign language
and those seeking the B.S. degree must complete an 18-credit minor or area
of emphasis in a subject area outside those taught by the School of
Journalism and Mass Media.
Students in the School of
Journalism and Mass Media are encouraged to enhance their academic
experience by working at the independent Student Media groups on campus,
including The Argonaut newspaper, KUOI-FM, and The Blot magazine. Students are also strongly encouraged to pursue internships at
professional media organizations throughout the region.
The School of Journalism and
Mass Media also helps to provide information and culture to Idaho and the
region through its affiliations with
Northwest Public Radio and
Idaho Public
Television, which have operations located at the Radio-TV Center.
TV studio in the 1950s
