Warning Labels:
A Comparison of Two Opinions

Christopher Taylor

Labeling of music is an issue that is ripping through our contemporary American society. According to Tipper Gore, in her article "Rock Music Should be Labeled," many people "are extremely troubled by the sexually explicit and violent language of some of today’s songs" (478). On the other hand, Danny Alexander, in his article "Labeling Rock Music Leads to Repression," feels that it is wrong to "stigmatize a record because of a word someone may deem explicit without also discussing the musicianship, the context for the word choice or the themes that dominate the record" (486). Both authors bring up excellent points on both sides of the debate. However, after contrasting their issues of language, censorship, and suppression, we will see that labeling music actually leads to indirect censoring of very important issues in society.

Recording companies have agreed to put warning labels on albums deemed explicit to help parents identify songs and groups with explicit lyrics. The debate on whether music should, or should not, be labeled has raised very important issues. Gore’s article is from her book, Raising PG Kids in an X-Rated Society, which was published in 1987. Gore claims that labels are not a form of censorship and their only purpose is to help parents identify the context of the albums and to restrict accessibility for children. Alexander’s article was taken from his monograph, Targeting the Street: The Truth About Record Labels, published in 1994. Alexander claims that record labels are promoting censorship and that artists are being prematurely judged by their labels.

Language is an important factor in determining whether or not an album should be labeled, and both authors have contrasting opinions. It was because of language that Gore became aware of the graphic nature of some popular groups and artists. After watching music videos with her kids, Gore felt that the "graphic sex and the violence were too much for [them] to handle." Moreover, they were "embarrassed" by the "vulgar lyrics" on Prince’s album, Purple Rain. Due to the nature of the language and "mature themes" (476-77) of most rock groups, Gore decided to form Parents’ Music Resource Center (PMRC). PMRC is a non-profit organization, organized to pressure record companies to put a warning label on albums that contain explicit material.

While Gore claims that labels only caution children and parents about the vulgarity and adult themes of modern song lyrics, Danny Alexander feels that labels restrict the artists’ abilities to speak out about society. According to Alexander, "labels have targeted primarily heavy metal and rap music, the two most politically uncompromising forms of commercial art in America." These artists speak out about society. In particular, they speak out about the problems with society. They use strong, graphic, and violent language because that is the way they express themselves in their culture. The language these groups use does appeal to younger teenagers, but instead of trying to prevent kids from listening to this music, when they ask questions, we need to educate and socialize them about the different aspects of society. Given the current conditions of abject poverty, racism, and economic inequality in this country, Alexander is exactly right when he says, "Many equate a record like Ice-T’s Cop Killer with yelling ‘fire’ in a crowded theater" (487). This music has the potential of causing mass confusion among those who do not understand the cultural characteristics it speaks out about. Labeling an album because of adult language and themes can have the same effect as censoring important issues in society.

Although labels are not directly censorship, they do cause indirect censorship. Gore contends that warning labels do not "infringe on the First Amendment rights." She is exactly right; warning labels are symbols that advise the consumer about the contents of albums. In fact, she claimed that PMRC’s approach was the direct opposite; they "called for more information, not less" (479-80). This is fine, but the way Gore uses the First Amendment is disturbing. Gore says, "In a free society we can affirm the First Amendment and also protect the rights of children and adults who seek to avoid the twisted tyranny of explicitness in the public domain" (481). Adults have the choice to decide what they want to listen to; parents have the choice to decide what their children can listen to. The First Amendment does not make that decision! What is even more disturbing is the way Gore uses the word "tyranny." Historically, when the public speaks out about tyranny, it is about a tyrannical government and not the other way around. Although the label is not directly censorship, according to Alexander, it does cause censorship. One example of this is when a mother [in a music store] held up a copy of rap group Boogie Down Productions Edutainment and asked why it had a sticker. The sales clerk said it probably had some curse words on it. The woman said, "Oh, well I don’t want that!" She promptly slammed one of the most uplifting, sophisticated expositions on Afrocentricity and contemporary society ever recorded back into its slot, mentally lumping this record in with the likes of 2 Live Crew. (486-87)

In this case, the label caused censorship in the sense that the mother based her decision solely on the label. Therefore, she is missing out on the issues that are present within society.

Another type of censorship caused by labels is "Corporate Censorship." Recording companies are refusing to distribute the music, radio stations will not broadcast the music, and cities are banning concerts of labeled groups. According to Alexander, corporate censorship "is driving even mainstream rap artists underground." Labels are ultimately making it harder for fans to hear their favorite music, "that which speaks of their anger, hopes, and fears." One of the most devastating aspects of labels is that "racist anxieties and other bourgeois family values are being used as a means for determining what music is suitable for public consumption" (488). By applying this view to labels, it becomes apparent that labels not only lead to censorship, but even worse, they lead to suppression: suppression of the issues that are tearing this country apart.

Suppression can be the most dangerous effect of labels. By suppression, I mean suppression of social issues relevant to the lower social classes, like racism, abject poverty, political, and economical inequalities; suppression of these issues is dangerous. Like censorship, in a literal sense, labels are not suppression. However, after seeing how labels are influencing some opinions within society, it becomes apparent that suppression can be directly related to labels.

Gore’s article does not mention suppression at all. This can be for two reasons: either she did not expect that labels would have so much influence, or suppression was her ultimate goal. Gore’s position within society is unique; she is the wife of the former senator, and now vice-president, Al Gore. According to her socioeconomic status, she lives in an upper class society. Gore first became aware of graphic music through her children and claims that the "vulgar lyrics embarrassed [them]" (476). Due to the fact that Gore’s awareness was raised by her children, and that instead of educating her children about the issues behind the music, she pushed for labels to "advise the consumer about explicit lyrics" (481), it becomes conceivable that Gore’s intention was to suppress the music that spoke out about our society. That notion is Alexander’s point. While there may not be a direct connection between labels and the Los Angeles crisis, the rising tensions that lead up to the riots can be related to the suppression of those issues inherent to the lower class. Alexander concludes that the "lesson learned from the LA rebellion is, if this art form can sensitize the American people to a volatile situation, rather than encourage open discussion and possible revolution, we better shut it down" (488). Unfortunately, shutting it down does nothing to improve the situation--it only makes the situation worse.

Even though the labeling of music is not directly censorship, it can lead to censorship and then to suppression. Musicians are artists, and like artists they express their opinions of society through their art. These musicians target the younger generation simply because it is this generation that will be in the position to make society better in the future, but they must be aware of the issues and all aspects of society. We cannot, nor should we, attempt to shield our children about these issues. In general, when children ask questions, they deserve an educated answer. If we teach them to discuss and learn about abstract art forms and the issues behind them, rather than to try to avoid them, we will make progress.

Works Cited

Alexander, Danny. "Labeling Rock Music Leads to Repression," Living in America: A Popular Culture Reader. Ed. Patricia Y. Murray and Scott F. Covell. Mountain View, CA: Mayfield Publishing Company, 1988. 485-89.

Gore, Tipper. "Labeling Rock Music Leads to Repression," Living in America: A Popular Culture Reader. Ed. Patricia Y. Murray and Scott F. Covell. Mountain View, CA: Mayfield Publishing Company, 1988. 476-83.

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